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The Evolution of BFSI Customer Support AI and the Role of Outsourcing

The BFSI industry operates on the principles of trust and inclusion, and these principles are the foundation on which reputations are built. And for companies operating in this sector, reputation is everything. There are many factors that incite consumer trust in BFSI companies, but historically, it is perhaps customer support, driven by genuine human interactions, that plays the most significant role in fostering these powerful emotions. However, recent years have brought about a transformative shift in how BFSI entities engage with their consumer bases. AI, in the form of chatbots powered by large language models, has redefined the nature of consumer interactions and communication strategies. Increasingly capable of emulating the nuances of human language, minus all the shortcomings of human fatigue and availability, AI is more and more becoming an integral part of customer support systems. But human agent support is yet to be discounted. ... While impressive, AI systems are a long way away from dislodging the value of genuine human interaction, especially in a sector like BFSI. When it comes to finance, trust and inclusion are still very much domains where human capabilities are valuable commodities, and one could argue that is unlikely to change no matter how sophisticated AI can get. As with most things, it’s a matter of balance. Synergistic support models that incorporate the best of AI and human capabilities are vastly superior to models that solely rely on either. With the right framework in place, defined by a quintessential equilibrium of AI and human elements, synergistic support models bring a host of benefits that align with BFSI support objectives. In this article, we’ll go over some of the most significant of these benefits. Furthermore, we’ll discuss how outsourcing customer support can be an instrumental avenue for BFSI entities to set up the perfect AI-human customer support systems.

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